Yoav Avinoam and Gil Sheffi founded Producks design studio in 2012. Based in Tel Aviv the studio’s work is a constant search for the balance between manufacturing techniques, materials, cultural context and identity. Their work have exhibited around the world and the studio work varies from furniture to mass produced products , while doing so Yoav and Gil always keeping an open mind while experimenting on design in their workshop, which, is the heart of their design methodology.